If your goal is to have a truly effective website, any good web designer would tell you that there are many factors to think about. This not only includes the website’s overall usability and navigability, however – it also includes such factors as its form, its metrics, and more.

But first – you have to know the five basic principles when it comes to truly effective web design. With these five principles, you should be well on your way to having the ideal website for whatever purpose you may have.

Web Design

What to consider for effective website design

The website’s purpose

One of the first things you have to think about when it comes to effective website design is the actual purpose of the website. You have to keep in mind that a good website will always cater to its users’ needs. So, in this vein, you have to consider what it is that your users are looking for. Are they visiting your website for entertainment purposes, or are they there for interaction? Is your website built for transactions with your business, or is it built for information? Every page should be built and designed for a specific purpose as well as to fulfill the needs of your visitors.

The right fonts and typefaces

Whilst you may have a seemingly endless variety of fonts and typefaces to choose from, it is always best to stick with the simple and the basic. As a general rule, stick with Sans Serif fonts like Verdana and Arial, as these are actually easier to understand and read, especially online. Apart from the font style, the size matters as well. For effective website design, opt for a font size of 16. Additionally, keep your font styles to a minimum – two font styles will often do, but if you are feeling bold, you can go for three – but no more than that.

Clear information and communication

Another major principle for effective website design is clear and concise information and communication. This means that your website must communicate a clear message, along with information that is easy to understand as well as digest. What you can do for this is to organise your website in such a way that there are clear headlines plus sub-headlines and make use of lists or bullet points (rather than long, rambling paragraphs) for easy reading.

The website’s colours

When designing your website, make sure the colours are balanced as well. The colours you choose should complement each other to create harmony and balance. You can also make use of colours which are contrasting, especially for the background and text, for easier reading. Strong, bold colours should not be used too much – you can simply use them for calls to action, for instance.

A website that is easy to navigate

Last but not the least, don’t forget your website’s navigability. You need to have a website that is easy to navigate through, so your users can move around and even take certain steps or do transactions with your business with ease. What you can do for this is to create a good hierarchy for the different pages, add buttons which are clickable, and consider the three-click law: that your users will be able to get whatever information they are looking for with just 3 clicks.

If you would like to have effective web design, you can always turn to the expertise and experience of web design specialists such as web design Cheltenham based Montpellier Creative (learn more about their services at