You really cannot work online today without making use of search engine optimisation and organic link-building. Therefore, it is essential to partner with an SEO agency that understands the importance of keyword research and link building that includes organic backlinks from reputable, popular sites. Don’t fall prey to black hat SEO schemes – methods of SEO that may work in the short-term but are disastrous in the long run.

Unfortunately, some people view SEO as a lawless type of endeavour – one that includes using questionable practices to obtain increased rankings. However, Middle East Internet usage that reaps ongoing good results should not violate the terms of service of a search engine.

Don’t Opt for Questionable Practices

Whilst the methods may work temporarily, you will ultimately face serious consequences if you continue to use these kinds of techniques. Not only can your website be penalised, but you can also be banned from the search engine results. For the sake of your company and its practice, you want to avoid black hat tactics at all cost.

Black hat SEO is frequently used to boost the pages of a site that don’t really supply the most value to the user. Common practices associated with black hat methods are devoted to impressing the search engine bots without providing the most relevant content or data to a site’s readership. Whilst using black hat SEO does not necessarily translate to using irrelevant content, the idea that you are using such tactics can tarnish your online reputation. If you are truly committed to provide relevant and valuable data, you should not have to succumb to using unethical practices.

SEO Tactics

Keyword Stuffing

One of the tricks used by black hat tacticians is the activity of keyword stuffing. Once you develop a list of viable keywords, don’t become tempted to overuse them in your content. Not only do the words affect the readability of your articles, but they also impact credibility.

Hiding Text

Some people who resort to black hat SEO create hidden or invisible text. This is the type of text that is hidden in an article’s content. The method is facilitated by setting a font size to zero, whitening the text on a white background and following up by using CSS to cause the text to display off-screen. It can also be done by hiding a link by attaching it to a period.

However, that being said, hidden text is actually accepted sometimes. For example, Alt-text for images may be read by the search engines. That’s because this kind of text describes the pictures for anyone who turns off the images on their mobile phone or utilises screen readers.

Link exchanges are also frowned upon by anyone who practices ethical SEO practices. Google views inbound links as acceptable connections for ranking a page. The more people who link to a page, the more relevant and valuable the content. However, you have to make sure that the links are natural. Links should not be irrelevant to your site if you want to avoid any negative results. Therefore, link buying or exchanging are not acceptable activities.