Want to build brand awareness but simply don’t know where to start? See below for 5 great sneaky ways you can easily begin to build solid brand awareness for your business.
- Do something for charity
Organize a fundraising event for charity, partner with a charity or even just make a one-time charitable donation. In doing so you will help to build positive brand awareness for your business as a result of the media coverage or social media coverage resulting from your good deed.
- Ensure your staff members are fully kitted out
Your staff members should be a walking promotion of your brand. By assigning custom business uniforms and other items such as hats, a printed lanyard and branded clipboards or car stickers to your team, your staff can effectively help you to build brand awareness.
- Establish a firm presence on social media
If you want your brand to be taken seriously, you need to have an active presence on social media. Choose the right platform to suit your target audience and begin posting exclusive offers, competitions, useful tips and tricks and great stories to build brand awareness.
- Make your way into search engine results
To build brand awareness, you’ll need to ensure that your business website appears on page 1 of the search results for relevant search terms. Ensure that your website is optimized for your most relevant “long tail” keywords i.e. keywords which represent informed buyers e.g. “buy custom retail uniforms Melbourne”. Producing optimized blog posts around relevant topics can be the easiest means of doing so.
- Offer some freebies
Offer some free promotional materials. You would be surprised how people establish brand recognition through having some free promotional materials that they got from a business sitting around the house especially items that they would get great use out of e.g. pens, calendars, notepads etc.
As you can see, building brand awareness isn’t as difficult or as expensive as you thought. Make some or all of the above your priority for 2016.