Social Media

How to Use Social Media to Optimise Your SEO Activities

Published On July 31, 2015 | By Felicia Nicole | Social Media

Most people are aware of how important it is to focus on search engine optimisation, or SEO. This article reveals how to make the most of social media sites to ensure you get the best results.

How much do you know about SEO? More importantly, how much do you know about using social media to help with your search engine optimisation efforts?

The first thing you need to know is how important these two things are when you put them together. More and more people are consuming content on social media platforms. If you’re not there to make your content more visible, you could miss out on a lot of potential business and visitors.

Short and sweet is the aim of the game here. People don’t have time to read lots of content. Moreover they scan what they do find and read. You have to make your content easy to scan and identify when you promote your business on social media sites.

The idea is to create small bites of content. Ideally, add an image in there as well, or present the information in a visual way. Infographics are one of the best examples of this. You might be surprised at the difference it makes. It’s easier to consume information from an infographic on social media sites than it is to read an article or post.

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Of course there’s a difference between knowing what to do and actually doing it. This is why some businesses employ SEO companies UK to get the work done for them. They are experienced in what they do and they’re more likely to know the best techniques to put into action.

High-quality content is also important. Whatever you publish and however you publish it, make sure it is always of excellent quality. You could publish a blog post and encourage people to share it on social media sites. Conversely you could publish snippets on social media sites to encourage people to click through to your website. In every case, quality should be your watchword.

SEO companies UK can make it easier for you to reach out in the right way at the right time. They can also help assess the results you are getting. After all, it doesn’t matter what you do so much as whether you are getting the results you want. Without data in this area you could spend ages doing things that aren’t working at all.

Show the real you in your content as well. This applies across all platforms, but it is particularly important when you are sharing content on social media sites. If you do this you’ll build a natural audience that is more likely to stick with you over the long term.

Whatever you do and however you put your content together, it is important to have a regular plan of action. Without it your efforts will be spasmodic and you could miss out on the real benefits of your actions.

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