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Have You Considered Revamping Your Old Business Logo?

Published On October 15, 2013 | By Felicia Nicole | Business, Design, Graphics

Creating a new logo design or updating your current company logo is a great way to corner the market. Consulting with an expert company can be highly advantageous for giving your business a headstart. Companies that specialize in logo development can save you both money and time. A well thought-out logo can speak volumes for a company and has potential for increasing sales. Timeliness of organizational branding for start-up companies is instrumental. Having the logo and company branding developed rapidly and efficiently is important for breaking into the market. There are several companies that specialize in logo development and they can make your logo speak for your business without using any words.

Design choice and professionalism are equally important. A well designed logo can assist with quickly conveying what the company is and what it can offer. Whereas poor or inconcise branding for new companies can have a detrimental impact on how the target audience perceives the company’s value. It may seem more cost effective up front to develop branding and logo in-house, however, if the work does not convey the same level of professionalism as competitors’ branding it could diminish potential revenue.

There are a multitude of professional Canadian companies, such as Little Guy Logos, who have years of experience with developing appropriate logos and branding.  However, prior to consulting with a design company, it is helpful to identify what you want the logo and branding to illustrate. Thinking about your company’s core values and positioning can expedite the process when working with a consultant.

If you are not able to clearly articulate what sets your company apart from the competition, it is highly likely the logo design company will not be able to either. Being able to clearly identify the selling points of your company is something design companies need to know in order to create a memorable logo that sets your company apart from all other companies.

One common mistake start-up companies often make is minimizing the importance of a company logo and branding. In the early stages of business development, funding and product development typically are prioritized, and branding is given little consideration. However, in a very short time, appropriate branding and a well developed logo become cost neutral, and result in generating revenue. Company brand and logo are the most efficient tools you can use to capture your target audience. The logo and brand are how your audience identifies your company. Essentially, these are the face of your company to the public. A brand helps your audience identify something your company has. When you begin to lose interest in your logo, chances are, the market place is completely saturated with your branding, and consumers are starting to use your product or service. Maintaining an ongoing awareness of your company’s driving and restraining forces and making modifications as necessary are great ways to ensure continuous process improvement.

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