The Benefits of Operating Your Business in the Cloud

Published On September 21, 2016 | By Bill Justin | Business

Operating a small business in the 21st century is easier than it’s ever been in many ways. In many other ways, it’s more difficult than it’s ever been. You could argue that it is easier to run a business now because the Internet has created a truly global marketplace. For example, if you are trying to sell discount trainers and you’re located in Leicester City, you can sell to people all over the world. In the past, you would have to appeal to people in your immediate vicinity. Now, you can sell trainers in Leicester, Laos, and Los Angeles all from your home office. It’s more difficult than ever, though, because the competition also has the opportunity to sell all over the world. You have to compete with businesses that operate in many different countries and time zones. They might have advantages or disadvantages when compared to your business. One way to level the playing field is to move your business into the cloud.

What Is the Cloud?

The cloud is a term referring to the amount of information stored on the Internet. The Internet is often portrayed as an entity itself, but it is actually the connections that many computers all over the world are making at all times. If you log onto a website, the information for that website is located somewhere in the physical world. If you are trying to expand your business, you need to set up a website.

Many small business owners choose to buy a server or a partition on a server; this is a physical device that stores your business’s information. RendTech Associates offers a different option, though. You can store your business in the cloud so that it is always adaptable and affordable. Genie support ensures that your business space is always responsive to your needs and the needs of your clients.

Benefits of the Cloud

If RendTech Associates helps you optimise your business for cloud computing, you’ll immediately start benefiting from the versatility. Your information is incredibly secure when it is hosted by a reliable hosting company. If you try to keep your business information in physical form, you are subjecting it to the dangers of water, fire, bugs, and aging. If you only have physical copies, you could lose business information that you can’t recover. If you back it up in the cloud, it will be secure as long as the servers of your hosts remain functional. Even if you have your own server, you are still subject to the same dangers. One flood or electrical surge can destroy your server. The servers of professional hosting companies are protected, insured, and backed up. You can trust that your business will be secure. Also, you’ll be able to operate your business from anywhere. Once your information is in the cloud, anyone with the proper credentials can work from anywhere that he or she has an Internet connection. That’s especially helpful for anyone who is trying to operate a truly global business. If you have a business in the cloud, you can employ associates in Kansas and Kyoto.

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